Established in 1991, The Elite Flower story started when floral industry pioneer Peter Hannaford planted a couple of rose hectares in Colombia with the help of his wife and a few close relatives. The family legacy continued with his son, Juan Carlos. A visionary leader and entrepreneur, who harnessed both the art and science of botany to catapult the company into one of the largest floral organizations in the world.
Today, Elite Flower blossoms into one of the largest and more innovative floral organizations in the World. They have continued to cultivate breakthrough developments in automation, logistics, and processing, to ensure ultimate freshness of their products without compromising sustainability practices.